Guest Post: Campaigns Don’t Always Need To Be Integrated To Be Successful
This is a guest post by Mario Zelaya, Managing Director at Majestic Media, a Facebook Preferred Marketing Developer & digital marketing agency, specializing in custom apps and promotions for web and mobile. Marketers are starting to focus...
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Facebook notifies page owners of engaging posts, tries other tactics to encourage Promoted Posts
As Facebook looks to convert more page owners into advertisers, it is trying even more new ways to highlight its Promoted Posts product. Some users are now receiving notifications when one of their page posts performs...
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Facebook brings new status updates to mobile so you can share what you’re watching, eating, feeling and more on the go
Facebook has brought its new structured status update feature to its mobile website, allowing users to post what they’re watching, reading, eating, drinking, listening to or feeling from their phones. When this feature was introduced in...
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Facebook App User IDs help developers target users by in-app actions
Facebook App User IDs are a new feature available to iOS developers who can use them to target their users by actions they took within their app. This is already available in the Facebook SDK for iOS,...
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Facebook roundup: iOS apps, media, Windows Phone, Dublin HQ and more
Facebook is No. 1 most downloaded iPhone app of all time – Celebrating 50 billion total downloads across the App Store this week, Apple released new all-time most downloaded apps with Facebook at No. 1 of...
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Facebook settles Timelines trademark suit
Facebook and Timelines Inc. have reached a settlement in the trademark case against the social network, according to a document Facebook filed with the Securities and Exchange Commission. Timelines Inc. operates Timelines.com, a website for people...
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‘Trusted Contacts’ lets users turn to friends for help logging into Facebook
Facebook today announced “Trusted Contacts,” an update to its “Trusted Friends” security feature that sends access codes to a few of a user’s close friends in order to help the person regain access to their account...
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‘Watched’ and ‘want to watch’ buttons come to Facebook’s Sponsored Stories
With the launch of the new Timeline sections, Facebook users have new options to engage with paid and organic stories about movies, TV shows, books and music in more authentic and structured ways, including being able...
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Graph Search Optimization: The New SEO and What it Means for Social Advertisers
This is a guest post by Todd Herrold, senior director of product marketing at Kenshoo Social, a Facebook Strategic Preferred Marketing Developer with Facebook Exchange access. Facebook introduced Graph Search in January signaling a major shift...
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Facebook roundup: video ads, voice calling, logos and more
Facebook video ad units could come with TV price tags – Facebook is reportedly prepping to sell its new video ads with an “upfront”-type marketplace and TV-like prices. According to AdAge, Facebook will have four daily summer...
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Facebook hires and departures: former Apple employee becomes engineering director; FBX creator leaves
Richard Williamson, who was part of the original iPhone team at Apple, has become a director of engineering at Facebook, according to LinkedIn. Bloomberg first reported the story this week after hearing the news from unnamed sources. Williamson...
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Facebook tests larger photos and icons to increase the prominence of links
Facebook is testing a new link format with larger photos and no headline or summary. Another test looks the same as other link posts, but includes a small icon in the bottom right corner to indicate...
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Facebook updates iPhone app with stickers and Chat Heads; iPad gets new design
Facebook today announced updates for its iOS apps, which bring new messaging features to iPhone and the new News Feed design to both the iPad and iPhone. Facebook will begin offering “stickers,” which are larger emoji...
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Spring Cleaning: Facebook prompts users to update friend lists to improve News Feed
Some Facebook users are seeing a banner above their News Feed encouraging them to update their “acquaintances” list so certain friends appear less frequently in their feed. The acquaintances list launched along with “close friends” and Smart...
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Facebook roundup: FWD.us, anti-virus, paid messaging and video
Zuckerberg and tech elite create FWD.us – Mark Zuckerberg this week announced FWD.us, a political advocacy group to focus on the issue of immigration reform. The organization is backed by other tech leaders including Reid Hoffman, Eric Schmidt,...
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Status updates to share what you’re doing or feeling will roll out to all U.S. Facebook users in coming weeks
Facebook today officially announced its enhanced status update product, which allows users to share what they’re doing or how they’re feeling in a structured and visual way. The feature will be available to all U.S. users in...
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Facebook identifies engaging posts for page owners to promote
Facebook is testing a homepage module that recommends a recent engaging post for page owners to promote and reach more people with. Reader Matteo Gamba says he saw the “Get More For Your Budget” prompt, shown right,...
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Top 25 Facebook Pages April 2013
Two of Facebook’s own fan pages continue to top the list of most popular pages on Facebook in April 2013, followed by mostly entertainment pages. Bob Marley has fallen out of the Top 25 and Will Smith entered at...
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Facebook puts limits on event invites
Facebook has established new restrictions for how many event invites a user can send at one time and how many pending invites an event can have, according to users who are seeing a notification preventing them...
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Facebook roundup: Home privacy, stock price, hackathon and open source project
Facebook addresses privacy questions about Home – Facebook today shared its answers to common privacy questions users might have about Home, the social network’s latest development for Android. Home is optional software that makes Facebook features...
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Facebook brings ‘watched,’ ‘want to read’ and other buttons to mobile feed
With the new Timeline, Facebook users can share richer stories about the books, movies, TV shows and music in their lives. The social network is beginning to get to the vision it set out at the expansion...
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Facebook tests ‘boost’ and ‘advertise’ buttons instead of ‘promote’
Facebook is testing new language to encourage page owners to buy Promoted Posts. Instead of “promote,” some users are seeing a “boost post” or “advertise post” button on their page content. This seems to be purely...
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Facebook adds threaded comments to API
Facebook has added API support for its new commenting system that allows users and pages to reply to specific comments on a post. The social network last week made the new comments — with threaded conversations and...
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Hands-on with Facebook Home
Facebook today announced Home, a redesigned experience for Android, which brings users’ friends to the forefront of their smartphones. Home will be available for select Android devices at first, but will roll out to others over...
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Facebook roundup: marriage equality, Zuckerberg, Goodreads, Nasdaq, smartphone research and more
Facebook users change profile picture show support for same sex marriage – As the U.S. Supreme Court met this week to address same-sex marriage, the Human Rights Campaign encouraged users to change their profile pictures to...
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